{"id":2575,"guid":{"rendered":"https:\/\/esn.gipfelstuermer-hosting-3.de\/?p=2575"},"slug":"spopad-titanov-ali-lazna-prepirka-eu-zeli-prisiliti-google-da-placa-3-milijarde-evrov","status":"publish","type":"post","link":"https:\/\/esn-group.eu\/sl\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\/","title":{"rendered":"Spopad titanov ali la\u017ena prepirka? EU \u017eeli prisiliti Google, da pla\u010da 3 milijarde evrov"},"content":{"rendered":"<p>Po \u0161tirih letih razprav je pri\u0161la eksplozivna novica: Evropska komisija je Googlu nalo\u017eila pla\u010dilo globe v vi\u0161ini 2,95 milijarde evrov. Obto\u017eba se nana\u0161a na \u201csamoprednostno obravnavanje\u201d v spletnem ogla\u0161evanju. In res, tehnolo\u0161ki velikan si daje prednosti tako na strani kupcev kot tudi prodajalcev. Tisti, ki pri tem izgubljajo, so zalo\u017eniki in manj\u0161i mediji. Tudi ameri\u0161ko sodi\u0161\u010de bo kmalu odlo\u010dilo, ali mora Google odprodati svojo ogla\u0161evalsko h\u010derinsko dru\u017ebo ali spremeniti svoja pravila.<\/p>\n<p>Poslanec Evropskega parlamenta Volker Schnurrbusch iz skupine ESN pojasnjuje:<\/p>\n<p>\u201cKomisija bi storila dobro, \u010de bi po\u010dakala na izid tega postopka in \u0161ele nato zagrozila z globami. Google se bo \u0161ele po izdaji sodbe v ZDA odlo\u010dil, ali bo upo\u0161teval odlo\u010dbo ali raje pla\u010dal.\u00ab.<\/p>\n<p>EU \u017ee leta ni uspela vzpostaviti protiute\u017ei ameri\u0161kim gigantom na podro\u010dju digitalnih platform. A namesto da se prito\u017euje in kaznuje, bi morala EU ustvariti okvir, ki omogo\u010da nastanek evropskega Googla ali Meta. Namesto tega pametni ustvarjalci v velikem \u0161tevilu zapu\u0161\u010dajo Evropo, ker jih prav ta politika EU \u2013 skupaj z visokimi davki in \u017eivljenjskimi stro\u0161ki \u2013 dejansko odganja.<\/p>\n<p>Potrebujemo pravi\u010dnost za druge ponudnike spletnega ogla\u0161evanja, predvsem pa potrebujemo Evropo kot celino prilo\u017enosti \u2013 ne prepovedi!\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>After four years of deliberation came the bombshell: the European Commission has ordered Google to pay a fine of \u20ac2.95 billion. The charge is \u201cself-preferencing\u201d in online advertising. And indeed, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":2576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"esn_date_approx":true,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[39],"tags":[42],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy-currency","tag-press-release"],"acf":{"activity_type":"","activity_location":"","related_mep":null,"news_location":"","news_byline":"ESN Group Press Office","news_readtime":"1 min read","news_intro":"","news_photo":2576,"news_photo_caption":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commission fines Google \u20ac2.95 billion - ESN Group<\/title>\n<meta name=\"description\" content=\"ESN MEP Volker Schnurrbusch says the Commission should await a pending U.S. ruling before fining Google and enable European digital platforms instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esn-group.eu\/sl\/spopad-titanov-ali-lazna-prepirka-eu-zeli-prisiliti-google-da-placa-3-milijarde-evrov\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commission fines Google \u20ac2.95 billion\" \/>\n<meta property=\"og:description\" content=\"ESN MEP Volker Schnurrbusch says the Commission should await a pending U.S. ruling before fining Google and enable European digital platforms instead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esn-group.eu\/sl\/spopad-titanov-ali-lazna-prepirka-eu-zeli-prisiliti-google-da-placa-3-milijarde-evrov\/\" \/>\n<meta property=\"og:site_name\" content=\"ESN Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T07:39:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esn-group.eu\/wp-content\/uploads\/2025\/10\/Unbenannt-1-gSU9u.png\" \/>\n\t<meta property=\"og:image:width\" content=\"631\" \/>\n\t<meta property=\"og:image:height\" content=\"239\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/esn-group.eu\\\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/esn-group.eu\\\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Clash of the Titans or a Phony Skirmish? 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