{"id":2575,"guid":{"rendered":"https:\/\/esn.gipfelstuermer-hosting-3.de\/?p=2575"},"slug":"suboj-titanov-alebo-falosna-potycka-eu-sa-snazi-prinutit-google-zaplatit-3-miliardy-eur","status":"publish","type":"post","link":"https:\/\/esn-group.eu\/sk\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\/","title":{"rendered":"S\u00faboj titanov alebo falo\u0161n\u00e1 pot\u00fd\u010dka? E\u00da sa sna\u017e\u00ed prin\u00fati\u0165 Google zaplati\u0165 3 miliardy eur"},"content":{"rendered":"<p>Po \u0161tyroch rokoch zva\u017eovania pri\u0161la senza\u010dn\u00e1 spr\u00e1va: Eur\u00f3pska komisia nariadila spolo\u010dnosti Google zaplati\u0165 pokutu vo v\u00fd\u0161ke 2,95 miliardy eur. Obvinenie sa t\u00fdka \u201cuprednost\u0148ovania vlastn\u00fdch slu\u017eieb\u201d v online reklame. A skuto\u010dne, tento technologick\u00fd gigant si poskytuje v\u00fdhody tak na strane kupuj\u00facich, ako aj na strane predajcov. T\u00fdmi, ktor\u00ed na tom str\u00e1caj\u00fa, s\u00fa vydavatelia a men\u0161ie m\u00e9di\u00e1. Americk\u00fd s\u00fad tie\u017e \u010doskoro rozhodne, \u010di mus\u00ed Google od\u010dleni\u0165 svoju reklamn\u00fa dc\u00e9rsku spolo\u010dnos\u0165 alebo zmeni\u0165 svoje pravidl\u00e1.<\/p>\n<p>Poslanec Eur\u00f3pskeho parlamentu Volker Schnurrbusch zo skupiny ESN uv\u00e1dza:<\/p>\n<p>\u201cKomisia by urobila dobre, keby po\u010dkala na v\u00fdsledok tohto konania a a\u017e potom hrozila pokutami. Spolo\u010dnos\u0165 Google sa rozhodne, \u010di sa podriadi, alebo rad\u0161ej zaplat\u00ed, a\u017e po vynesen\u00ed rozsudku v USA.\u201c.<\/p>\n<p>E\u00da u\u017e roky nedok\u00e1zala vytvori\u0165 protiv\u00e1hu vo\u010di americk\u00fdm gigantom v oblasti digit\u00e1lnych platforiem. Namiesto s\u0165a\u017eovania sa a ukladania sankci\u00ed by v\u0161ak E\u00da mala vytvori\u0165 r\u00e1mec, ktor\u00fd umo\u017en\u00ed vznik eur\u00f3pskeho Googlu alebo Meta. Namiesto toho inteligentn\u00ed tvorcovia hromadne op\u00fa\u0161\u0165aj\u00fa Eur\u00f3pu, preto\u017ee pr\u00e1ve t\u00e1to politika E\u00da \u2013 spolu s vysok\u00fdmi da\u0148ami a \u017eivotn\u00fdmi n\u00e1kladmi \u2013 ich v podstate vyh\u00e1\u0148a.<\/p>\n<p>Potrebujeme spravodlivos\u0165 pre ostatn\u00fdch poskytovate\u013eov online reklamy, ale predov\u0161etk\u00fdm potrebujeme Eur\u00f3pu ako kontinent pr\u00edle\u017eitost\u00ed \u2013 nie z\u00e1kazov!\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>After four years of deliberation came the bombshell: the European Commission has ordered Google to pay a fine of \u20ac2.95 billion. The charge is \u201cself-preferencing\u201d in online advertising. And indeed, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":2576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"esn_date_approx":true,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[39],"tags":[42],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy-currency","tag-press-release"],"acf":{"activity_type":"","activity_location":"","related_mep":null,"news_location":"","news_byline":"ESN Group Press Office","news_readtime":"1 min read","news_intro":"","news_photo":2576,"news_photo_caption":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commission fines Google \u20ac2.95 billion - ESN Group<\/title>\n<meta name=\"description\" content=\"ESN MEP Volker Schnurrbusch says the Commission should await a pending U.S. ruling before fining Google and enable European digital platforms instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esn-group.eu\/sk\/suboj-titanov-alebo-falosna-potycka-eu-sa-snazi-prinutit-google-zaplatit-3-miliardy-eur\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commission fines Google \u20ac2.95 billion\" \/>\n<meta property=\"og:description\" content=\"ESN MEP Volker Schnurrbusch says the Commission should await a pending U.S. ruling before fining Google and enable European digital platforms instead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esn-group.eu\/sk\/suboj-titanov-alebo-falosna-potycka-eu-sa-snazi-prinutit-google-zaplatit-3-miliardy-eur\/\" \/>\n<meta property=\"og:site_name\" content=\"ESN Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T07:39:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esn-group.eu\/wp-content\/uploads\/2025\/10\/Unbenannt-1-gSU9u.png\" \/>\n\t<meta property=\"og:image:width\" content=\"631\" \/>\n\t<meta property=\"og:image:height\" content=\"239\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 min\u00fata\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/esn-group.eu\\\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/esn-group.eu\\\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Clash of the Titans or a Phony Skirmish? 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