{"id":2575,"guid":{"rendered":"https:\/\/esn.gipfelstuermer-hosting-3.de\/?p=2575"},"slug":"le-choc-des-titans-ou-une-fausse-escarmouche-lue-cherche-a-contraindre-google-a-payer-3-milliards-deuros","status":"publish","type":"post","link":"https:\/\/esn-group.eu\/fr\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\/","title":{"rendered":"Choc des Titans ou fausse escarmouche ? L\u2019UE cherche \u00e0 contraindre Google \u00e0 payer 3 milliards d\u2019euros"},"content":{"rendered":"<p>Apr\u00e8s quatre ans de d\u00e9lib\u00e9rations, la nouvelle a fait l\u2019effet d\u2019une bombe : la Commission europ\u00e9enne a condamn\u00e9 Google \u00e0 payer une amende de 2,95 milliards d\u2019euros. Le chef d\u2019accusation porte sur le \u201c favoritisme envers ses propres services \u201d dans la publicit\u00e9 en ligne. Et en effet, le g\u00e9ant technologique s\u2019accorde des avantages tant du c\u00f4t\u00e9 des acheteurs que des vendeurs. Les perdants sont les \u00e9diteurs et les petits m\u00e9dias. Un tribunal am\u00e9ricain se prononcera \u00e9galement prochainement sur la question de savoir si Google doit se s\u00e9parer de sa filiale publicitaire ou modifier ses r\u00e8gles.<\/p>\n<p>Volker Schnurrbusch, d\u00e9put\u00e9 europ\u00e9en du groupe ENS, commente :<\/p>\n<p>\u201c La Commission serait bien avis\u00e9e d\u2019attendre l\u2019issue de cette proc\u00e9dure avant de menacer d\u2019infliger des amendes. Ce n\u2019est qu\u2019apr\u00e8s la d\u00e9cision am\u00e9ricaine que Google d\u00e9cidera s\u2019il vaut mieux se conformer \u00e0 la d\u00e9cision ou payer. \u00bb.<\/p>\n<p>Depuis des ann\u00e9es, l\u2019UE n\u2019est pas parvenue \u00e0 \u00e9tablir un contrepoids face aux g\u00e9ants am\u00e9ricains dans le domaine des plateformes num\u00e9riques. Mais au lieu de se plaindre et de sanctionner, l\u2019UE devrait cr\u00e9er un cadre permettant l\u2019\u00e9mergence d\u2019un Google ou d\u2019un Meta europ\u00e9en. Au lieu de cela, les cr\u00e9atifs talentueux quittent l\u2019Europe en masse, car cette politique m\u00eame de l\u2019UE \u2014 associ\u00e9e \u00e0 une fiscalit\u00e9 \u00e9lev\u00e9e et au co\u00fbt de la vie \u2014 les pousse effectivement \u00e0 partir.<\/p>\n<p>Nous avons besoin d\u2019\u00e9quit\u00e9 pour les autres prestataires de publicit\u00e9 en ligne, mais avant tout, nous avons besoin que l\u2019Europe soit un continent d\u2019opportunit\u00e9s \u2014 et non de interdictions ! \u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>After four years of deliberation came the bombshell: the European Commission has ordered Google to pay a fine of \u20ac2.95 billion. The charge is \u201cself-preferencing\u201d in online advertising. And indeed, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":2576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"esn_date_approx":true,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[39],"tags":[42],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy-currency","tag-press-release"],"acf":{"activity_type":"","activity_location":"","related_mep":null,"news_location":"","news_byline":"ESN Group Press Office","news_readtime":"1 min read","news_intro":"","news_photo":2576,"news_photo_caption":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commission fines Google \u20ac2.95 billion - ESN Group<\/title>\n<meta name=\"description\" content=\"ESN MEP Volker Schnurrbusch says the Commission should await a pending U.S. ruling before fining Google and enable European digital platforms instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esn-group.eu\/fr\/le-choc-des-titans-ou-une-fausse-escarmouche-lue-cherche-a-contraindre-google-a-payer-3-milliards-deuros\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commission fines Google \u20ac2.95 billion\" \/>\n<meta property=\"og:description\" content=\"ESN MEP Volker Schnurrbusch says the Commission should await a pending U.S. ruling before fining Google and enable European digital platforms instead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esn-group.eu\/fr\/le-choc-des-titans-ou-une-fausse-escarmouche-lue-cherche-a-contraindre-google-a-payer-3-milliards-deuros\/\" \/>\n<meta property=\"og:site_name\" content=\"ESN Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T07:39:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esn-group.eu\/wp-content\/uploads\/2025\/10\/Unbenannt-1-gSU9u.png\" \/>\n\t<meta property=\"og:image:width\" content=\"631\" \/>\n\t<meta property=\"og:image:height\" content=\"239\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/esn-group.eu\\\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/esn-group.eu\\\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Clash of the Titans or a Phony Skirmish? 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