{"id":2575,"guid":{"rendered":"https:\/\/esn.gipfelstuermer-hosting-3.de\/?p=2575"},"slug":"souboj-titanu-nebo-falesna-potycka-eu-se-snazi-donutit-google-zaplatit-3-miliardy-eur","status":"publish","type":"post","link":"https:\/\/esn-group.eu\/cs\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\/","title":{"rendered":"Souboj tit\u00e1n\u016f, nebo fale\u0161n\u00e1 poty\u010dka? EU se sna\u017e\u00ed p\u0159im\u011bt Google k zaplacen\u00ed 3 miliard eur"},"content":{"rendered":"<p>Po \u010dty\u0159ech letech jedn\u00e1n\u00ed p\u0159i\u0161la bomba: Evropsk\u00e1 komise ulo\u017eila spole\u010dnosti Google pokutu ve v\u00fd\u0161i 2,95 miliardy eur. Obvin\u011bn\u00ed zn\u00ed z \u201cup\u0159ednost\u0148ov\u00e1n\u00ed vlastn\u00edch slu\u017eeb\u201d v online reklam\u011b. A skute\u010dn\u011b, tento technologick\u00fd gigant si poskytuje v\u00fdhody jak na stran\u011b kupuj\u00edc\u00edch, tak na stran\u011b prod\u00e1vaj\u00edc\u00edch. Ti, kdo na tom trat\u00ed, jsou vydavatel\u00e9 a men\u0161\u00ed m\u00e9dia. Americk\u00fd soud brzy rozhodne, zda mus\u00ed Google od\u0161t\u011bpit svou reklamn\u00ed dce\u0159inou spole\u010dnost, nebo zm\u011bnit sv\u00e1 pravidla.<\/p>\n<p>Poslanec Evropsk\u00e9ho parlamentu Volker Schnurrbusch ze skupiny ESN k tomu uv\u00e1d\u00ed:<\/p>\n<p>\u201cKomise by ud\u011blala dob\u0159e, kdyby po\u010dkala na v\u00fdsledek tohoto \u0159\u00edzen\u00ed a teprve pot\u00e9 pohrozila pokutami. Spole\u010dnost Google se teprve po vynesen\u00ed rozsudku v USA rozhodne, zda se pod\u0159\u00edd\u00ed, nebo rad\u011bji zaplat\u00ed.\u201c.<\/p>\n<p>EU se ji\u017e l\u00e9ta neda\u0159\u00ed vytvo\u0159it protiv\u00e1hu americk\u00fdm gigant\u016fm v oblasti digit\u00e1ln\u00edch platforem. M\u00edsto st\u00ed\u017enost\u00ed a sankc\u00ed by v\u0161ak EU m\u011bla vytvo\u0159it r\u00e1mec, kter\u00fd umo\u017en\u00ed vznik evropsk\u00e9ho Googlu nebo Meta. M\u00edsto toho chyt\u0159\u00ed tv\u016frci hromadn\u011b opou\u0161t\u011bj\u00ed Evropu, proto\u017ee pr\u00e1v\u011b tato politika EU \u2013 spolu s vysok\u00fdmi dan\u011bmi a \u017eivotn\u00edmi n\u00e1klady \u2013 je v podstat\u011b vyh\u00e1n\u00ed.<\/p>\n<p>Pot\u0159ebujeme spravedliv\u00e9 podm\u00ednky pro ostatn\u00ed poskytovatele online reklamy, ale p\u0159edev\u0161\u00edm pot\u0159ebujeme Evropu jako kontinent p\u0159\u00edle\u017eitost\u00ed \u2013 nikoli z\u00e1kaz\u016f!\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>After four years of deliberation came the bombshell: the European Commission has ordered Google to pay a fine of \u20ac2.95 billion. The charge is \u201cself-preferencing\u201d in online advertising. And indeed, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":2576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"esn_date_approx":true,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[39],"tags":[42],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy-currency","tag-press-release"],"acf":{"activity_type":"","activity_location":"","related_mep":null,"news_location":"","news_byline":"ESN Group Press Office","news_readtime":"1 min read","news_intro":"","news_photo":2576,"news_photo_caption":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commission fines Google \u20ac2.95 billion - ESN Group<\/title>\n<meta name=\"description\" content=\"ESN MEP Volker Schnurrbusch says the Commission should await a pending U.S. ruling before fining Google and enable European digital platforms instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esn-group.eu\/cs\/souboj-titanu-nebo-falesna-potycka-eu-se-snazi-donutit-google-zaplatit-3-miliardy-eur\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commission fines Google \u20ac2.95 billion\" \/>\n<meta property=\"og:description\" content=\"ESN MEP Volker Schnurrbusch says the Commission should await a pending U.S. ruling before fining Google and enable European digital platforms instead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esn-group.eu\/cs\/souboj-titanu-nebo-falesna-potycka-eu-se-snazi-donutit-google-zaplatit-3-miliardy-eur\/\" \/>\n<meta property=\"og:site_name\" content=\"ESN Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T07:39:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esn-group.eu\/wp-content\/uploads\/2025\/10\/Unbenannt-1-gSU9u.png\" \/>\n\t<meta property=\"og:image:width\" content=\"631\" \/>\n\t<meta property=\"og:image:height\" content=\"239\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/esn-group.eu\\\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/esn-group.eu\\\/clash-of-the-titans-or-a-phony-skirmish-eu-seeks-to-force-google-to-pay-e3-billion\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Clash of the Titans or a Phony Skirmish? 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